01 · Included
For brands · Fashion & streetwear labels
Label Revenue Engine
Label Drop Launch
Lookbook, waitlist, drop - a label site that builds the queue before the release.
Independent labels building hype before or alongside commerce.
£3,999 setup + £279/mo care€4,599 setup + €319/mo care$4,999 setup + $349/mo care · delivered in 10 working days
- 10 daysBrief to live
- 8Add-ons included
- 3Automations under care
- £279/moManaged monthly
- Day oneLive on the date on your order
The working parts
Add-ons, included as standard
Every PoshLayer package is a premium build plus the business processes automated. These are the parts doing the work — tap any of them to see it in action.
Built for your industry
The headline acts
02 · Included
Built in
Drop pages with countdowns
Part of Fashion & streetwear labels, included in the package price.
03 · Included
04 · Email & SMS FlowsEmail & SMS Flows
Owned email & SMS list
Included with Online Store; priced elsewhere.
The full ledger
Everything in the box
Built for your industry
- Lookbook-led brand buildPhotography and type carry the label£1,000
- Drop pages with countdowns£450
- Waitlist & early-access mechanicsThe queue built before the release£400
- Owned email & SMS list£350
- FamePill content engineSocial edits cut from your drops — the Network bonus£600
Industry AI automations · Run under your care plan
- Drop alert sequencesWaitlists fired by email and SMS the moment a drop goes live£400
- Back-in-stock alerts£250
- VIP early-access flowsYour best customers shop first, automatically£300
Every brands package includes
- Bespoke brand site, art-directed£2,999
- Cinematic motion & monthly section refresh£400
- Unlimited small edits (fair use)£350
- Priority support & strategy check-in£300
- The NetworkFamePill social and Glossy film bonuses no competitor can copy£500
- Hosting, SSL & the Luxury Client Dashboard£800
Total value
£9,099
Yours for £3,999 setup + £279/mo care — the stack is the point, the price is the punchline.
Why this package exists
A label lives or dies on how it feels — and marketplaces, link-in-bio pages and template stores all feel like everyone else. This launch gives the label its own world: a lookbook-led site where the photography and typography carry the brand, drop pages with countdowns and waitlists that turn releases into events, and an email/SMS list you own (the asset every deplatformed brand wishes it had built). Scarcity mechanics — limited runs, early access, member windows — are built in, not bolted on. Behind it, the Network’s content engine keeps your socials fed with edits cut from your drops. Build the queue first; sell out second.
Label Drop Launch
Your investment
£9,099the value of the stack
£3,999€4,599$4,999 setup + £279€319$349/mo care
That is £5,100 of stack you never pay for separately — the inclusions are not sold apart.
One checkout: the setup is due today, the care plan renews monthly and runs your automations. Cancel care anytime.
Live on the date on your order — or we work free until it is, and your first month of care is on us.
The ladder
Fashion: pick your rung
Same craft at every tier — what changes is which business processes come automated.
You're looking at
Brand
Clothing Brand
Labels building drops and a waitlist.
- Setup
- £3,999
- Care
- £279/mo
- Delivery
- 10 days
- Add-ons included
- 8
- Engine
- The Revenue Engine
Converts attention into money on autopilot.
This pageElite
Flagship Fashion House
Established labels going flagship. Couture-level design, end to end.
- Setup
- £9,999
- Care
- £999/mo
- Delivery
- 28 days
- Add-ons included
- 17
- Engine
- Every engine
Generates its own demand, monthly.
By invitationSimilar systems
Which one is yours?
Fashion & streetwear labels
Labels building drops and a waitlist.
£3,999
This page.
Fashion Store
Fashion stores ready to convert at full price.
£3,999
Adds: Premium Online Store
Without: FamePill · Premium Brand Site · SEO Landing Pages
View Fashion Store →Jewellery
Considered purchases and commission work.
£3,999
Adds: Booking System · AI Intake & Qualification · Premium Online Store
Without: FamePill · Premium Brand Site · SEO Landing Pages
View Jewellery →Against the alternatives
A website or a system? This is both.
| What you get | PoshLayer | DIY builder | Freelancer | Big agency |
|---|---|---|---|---|
| A premium site, art-directed for your industry | ◆ | — | sometimes | ◆ |
| The business processes automated - bookings, follow-up, reviews | ◆ | — | — | rarely |
| Works with the systems you already run, never rips them out | ◆ | — | sometimes | sometimes |
| A price and a live date before you pay | ◆ | ◆ | — | — |
| Managed monthly under one care plan | ◆ | — | — | £££ |
Built for fashion
Drops with a waitlist, carts that come back.
Drop alerts, back-in-stock, VIP early access and abandoned-cart recovery - the flows are the margin.
- Every dropsold to a warm waitlist first
- Back-in-stockalerts that recover the sale
- Full pricea store designed to convert without discounting
What the monthly fee delivers
£279/mo, and exactly what it buys
Everything in the Local plan, and every month on top of it:
- PoshLayer Flow: the things you do over and over, mapped into single actions
- Those flows kept running, month after month, as the tools around them change
- Your CRM pipeline, kept working rather than just installed
- Priority on the support line
More than one location?Each additional venue adds £1,999 to the setup and £199/mo to the care. Published, so you can check the arithmetic before you ask us to.
Where it grows
The package is the first rung
- The packageEverything on this page, built and then managed — £279/mo
- Content and video, monthlyFamePill social from £600/mo and Glossy Video from £1,500/mo. Both attach at any tier, so you never have to upgrade to buy them.
- The Elite tierThe heavy tools included rather than priced, bespoke Flow, a named person on the account. £9,999 + £999/mo
When you're readyFashion Store →
Questions, answered
The fine detail
No — this is the brand layer. Keep selling where you sell; the site builds the world, the list and the queue that make drops sell out.
Our network social studio cuts edits from your drop assets so the label stays loud between releases — included as a launch bonus.
Yes — this launch is built to grow into the store packages without starting over.
Also for brands
The promise
Live on the date on your order — or we work free until it is, and your first month of care is on us.
The guarantee
Live on the date on your order, or we work free until it is - and your first month of care is on us.
Conditions: materials by the agreed date, review feedback within three working days — both timestamped in your dashboard, so there is never an argument.
Hosting & ownership
Hosting, SSL and security monitoring are included under care. Your domain stays yours; your content stays yours.
Leave whenever you like: we hand over cleanly, no hostage files, no ransom exports.
GDPR & data
Enquiries, bookings and customer records are processed under UK GDPR, stored in the UK/EU, and never sold or shared.
Automations message only people who asked to hear from you, with consent and opt-out built in.
Ready when you are.
10 working days from brief to live — with the date on your order.
Order nowBook a free demo