Built in
Premium property website
Rooms, breakfast and the neighbourhood, sold as a stay worth booking
For local businesses · Independent hotels & guesthouses
Direct-Booking Starter
Guests book you direct — so the 15% you were handing the OTAs stays yours.
Independent hotels, guesthouses and B&Bs paying 15–20% commission on every OTA booking.
£999 setup + £99/mo care€1,149 setup + €115/mo care$1,249 setup + $129/mo care · delivered in 7 working days
The working parts
Every PoshLayer package is a premium build plus the business processes automated. These are the parts doing the work — tap any of them to see it in action.
Built for your industry
Built in
Rooms, breakfast and the neighbourhood, sold as a stay worth booking
02 · Direct Booking EngineDirect Booking Engine
Your booking system embedded so guests book direct, best-rate promise shown
Built in
Every room type presented clearly with live availability
The full ledger
Built for your industry
Industry AI automations · Run under your care plan
Every local businesses package includes
Total value
£4,849
Yours for £999 setup + £99/mo care — the stack is the point, the price is the punchline.
Every booking that comes through an OTA costs you 15–20% — and they win because their page feels easier than yours. This launch turns that around: a premium site that sells the stay (the rooms, the breakfast, the light, the neighbourhood), an embedded direct-booking engine with a visible best-rate promise, and local search kept current so you own the "hotels near me" and town-name searches. When a call is missed or an enquiry lands after hours, the guest gets an instant text with your rates and a direct booking link before they drift back to an OTA. Reviews get gathered and answered in your voice, week in, week out. You run the hotel; the site keeps the rooms full — and the commission in your pocket.
Direct-Booking Starter
Your investment
£4,849the value of the stack
£999€1,149$1,249 setup + £99€115$129/mo care
That is £3,850 of stack you never pay for separately — the inclusions are not sold apart.
One checkout: the setup is due today, the care plan renews monthly and runs your automations. Cancel care anytime.
Live on the date on your order — or we work free until it is, and your first month of care is on us.
The ladder
Same craft at every tier — what changes is which business processes come automated.
Local
Local Hotel
Independent stays that want bookings direct, not via commission.
Captures the demand that already exists nearby.
This pageBrand
Luxury Hotel
Luxury hotels whose site must earn the rate.
Converts attention into money on autopilot.
View package →Elite
Grand Hotel Flagship
Grand hotels and destination flagships. The full cinematic treatment.
Generates its own demand, monthly.
By invitationAgainst the alternatives
| What you get | PoshLayer | DIY builder | Freelancer | Big agency |
|---|---|---|---|---|
| A premium site, art-directed for your industry | ◆ | — | sometimes | ◆ |
| The business processes automated - bookings, follow-up, reviews | ◆ | — | — | rarely |
| Works with the systems you already run, never rips them out | ◆ | — | sometimes | sometimes |
| A price and a live date before you pay | ◆ | ◆ | — | — |
| Managed monthly under one care plan | ◆ | — | — | £££ |
Built for hotels
OTAs take 15-20% of every stay they touch. The Direct Booking Engine makes your own site the easiest place to book - and wraps the engine you already run.
Where it grows
Questions, answered
No — you keep the OTAs. This simply gives guests a better, cheaper reason to book direct, so more of them do and you keep the commission.
Yes. We embed your existing booking engine and channel manager; direct bookings flow exactly like OTA ones, minus the commission.
If nobody answers, the guest instantly receives a text with your rates, availability and a direct booking link — before they drift back to an OTA.
Your launch date is fixed in writing before you pay — typically about a week from your materials arriving.
No. If the system you run works, we link it rather than replace it — same package, delivered in bridge mode over Fresha, OpenTable, Mews, Cliniko, Xero and friends. Your machinery keeps running; your front door finally looks the part.
Also for local businesses
The promise
Live on the date on your order — or we work free until it is, and your first month of care is on us.
The guarantee
Live on the date on your order, or we work free until it is - and your first month of care is on us.
Conditions: materials by the agreed date, review feedback within three working days — both timestamped in your dashboard, so there is never an argument.
Hosting & ownership
Hosting, SSL and security monitoring are included under care. Your domain stays yours; your content stays yours.
Leave whenever you like: we hand over cleanly, no hostage files, no ransom exports.
GDPR & data
Enquiries, bookings and customer records are processed under UK GDPR, stored in the UK/EU, and never sold or shared.
Automations message only people who asked to hear from you, with consent and opt-out built in.
7 working days from brief to live — with the date on your order.
Order nowBook a free demo