Every difference, in one view.

The engines

Engines that stack rather than replace each other. Every plan carries the PoshLayer and Visibility engines inside its monthly; Brand adds Revenue, Elite adds Traffic, and the IP Engine can be added to either.

Visibility Engine

Being found and booked nearby: the site itself, your Google listing, the reviews that follow, and the hosting and care underneath all of it. Every plan runs it.

Revenue Engine

Turning that attention into revenue: an art-directed site that moves, content made for you by The Network, and a faster line to us when it matters.

Traffic Engine

Demand at flagship scale: a filmed brand piece with full art direction, and a senior team working on where the next month of attention comes from.

PoshLayer™ Desk

The workspace your brand is run from, and everything that lives inside it — the app you carry it in, the pages you publish from it, and the automations that run behind it. All one thing, which is why they are listed together rather than as separate products.

PoshLayer™ Flow

The things you do over and over, mapped one to one into single actions inside the Desk: add the project, file the call, book the job, publish the offer. Not a tidier admin screen — your own processes, fitted to how you already work, so the ten-minute job becomes the ten-second one.

FamePill

The agency side. PoshLayer runs the systems your brand sits on; FamePill does the work that fills them — content, film, the pages that rank and the words on them. Same company, same desk, one bill.

Glossy Video

The film side. Brand films, showcase pieces and the motion that runs through your site — shot and cut by the studio rather than assembled out of stock.

Local Talker

The phone side. An assistant that answers when nobody can, texts back the calls you missed, and books the job while you are still on site — in your business’s own voice.

Built for your trade

Every industry gets its own set. A restaurant needs menus and table bookings; a coffee shop needs order-ahead and loyalty; a salon needs appointment reminders and rebooking. Your plan arrives with the ones your trade actually uses already fitted, and the rest of that set is there to switch on whenever you want it.

What it costs

One setup fee, one monthly fee, and add-ons you choose. Nothing else, and nothing that appears later.

PoshLayer Engine

The workspace and the care: PoshLayer Desk where your project, files, approvals and invoices live, PoshLayer Flow keeping the site current and watched, and the hosting underneath it.

Visibility Engine

Being found and booked nearby: the site, your Google listing, the reviews that follow, and the local search work that puts you in front of people.

Revenue Engine

Turning that attention into revenue: an art-directed site that moves, content made for you by The Network, and a faster line to us.

Traffic Engine

Demand at flagship scale: a filmed brand piece with full art direction, and a senior team on where the next month of attention comes from.

IP Engine

Owning the name you trade under: marks searched and cleared before you commit, filings coordinated in the markets you sell in, a renewals diary so nothing lapses, and a watch on applications filed close to yours.

Custom Website

The site itself — how bespoke the design is, and who keeps it running once it is live. Each tier builds a different thing, so each one carries its own note.

Website Edits

Changing the site after launch. Every plan is unlimited, because you do it yourself in Pages rather than asking anyone. Brand and Elite can also send the work to us instead, and Elite goes to the front of that queue.

Google Business Profile

Your Google listing kept accurate and current, so you appear properly in local search and on Maps.

Review engine

A steady flow of Google reviews, asked for automatically and replied to in your voice.

Hosting, SSL & monitoring

Where the site lives, its security certificate, and the monitoring that watches it stays up.

The Network

Our own media arm — social content and brand films made in-house rather than bought in. The work is done by FamePill, which has its own section below.

Priority support

How quickly you reach a person, and who that person is.

Brand film & art direction

A filmed piece for the brand, art-directed end to end rather than assembled from stock.

Dedicated senior team

Named senior people on your brand, not a queue.

Monthly strategy

A session each month on what to do next, based on what the last one actually did.

PoshLayer™ Desk

The workspace itself: your project, your numbers, your files, your invoices and everything we are doing for you, in one place, open in a browser on any device.

People

How many people can have their own login rather than sharing one: their own password, a role that decides what they can reach, and a record of what they did. People who only need to look — an accountant reading invoices, a manager watching a single project — are added as viewers and are never counted.

PoshLayer™ Desk on iPhone

The same Desk as a real app on your phone and tablet, so the business is in your pocket rather than in a bookmark you never open.

PoshLayer™ Desk on Android

The same Desk as a real app on your phone and tablet, so the business is in your pocket rather than in a bookmark you never open.

Your own branding on the app

The Desk wearing your brand instead of ours: your name, your logo, your colours, on your own address. Your team and your clients see your business, not your supplier.

A bespoke app of your own

Not the Desk with your logo on it. An app designed and built for how your business actually works — the screens, the tools and the jobs your trade does, and nobody else does.

PoshLayer™ Pages

Write and publish pages on your own site without waiting for anyone: a new service, an offer, another location. Same place you run everything else from.

Website Requests

The other half of Website Edits: instead of making the change yourself in Pages, describe it and we do it — and you can see where it sits in the queue rather than wondering. Elite goes to the front of that queue.

PoshLayer™ Flow

Automations that run inside the Desk — the follow-ups, reminders and hand-offs that happen without anyone having to remember them. It has its own section below.

Flows built for you

Local gets one — the job you do most. From Brand up we map the set: every repeated job in your week, each one reduced to a single action.

Reaches your other tools

A flow does not stop at the edge of the Desk. A call answered by the receptionist can file itself under the right label and open the record before you have put the phone down.

Triggered by what happens

An enquiry landing, a call missed, a job marked done, a date arriving — the flow runs off the event rather than off somebody remembering.

Extra flows

More whenever a new repeated job earns one, priced per flow rather than by a plan change.

Bespoke flows

The awkward ones: several tools, several conditions, the process nobody else runs the way you do. Scoped and built as a piece of work.

FamePill Studio

Your brand’s own studio, already in its look and voice: write, generate and finish posts and clips without starting from a blank page, and without waiting on anyone to make them.

FamePill on iPhone

The Studio as an app on your phone: make and post from wherever the thing you are posting about is happening.

FamePill on Android

The Studio as an app on your phone: make and post from wherever the thing you are posting about is happening.

Generation credits

What it costs to make something in the Studio — an image is a couple of credits, a short clip a few dozen. The monthly allowance is sized to the plan: roughly a post a day at Local, a full content calendar at Brand, and film-length work at Elite. Unused credits do not roll over, and you can top up at any point without changing plan.

Social content

Not whether you get the tool — every plan does — but how much of our direction comes with it.

Social media scheduling

One place to write, queue and post across your channels, with what went out and what is coming up in the same view — instead of five apps and a phone reminder.

SEO Starter Kit

The groundwork that makes a site findable at all: titles and descriptions written properly, the structure Google reads first, and the location and service pages that answer the searches your customers already make. Every plan starts with it.

SEO Updates

Keeping it current as you add a service, an area or an offer. On Local and Brand you make the change yourself in Pages, in minutes; on Elite we do a pass every month so nobody has to remember.

Landing Page Starter Kit

Your first campaign pages: one job each, one action, built to convert the traffic you point at them rather than to be browsed. Every plan starts with it.

Extra Landing Pages

More of them whenever a campaign, an offer or a location earns its own page — priced per page, on any plan, without rebuilding anything.

Copywriting

The words, written properly: the pages, the offers, the emails. Included on every plan — not filler around a design, and not something you end up writing yourself at eleven at night.

Brand films

A filmed piece for the brand: a showcase video at Brand, and at Elite a full brand film with art direction from first frame to last.

Logo animations

Your mark, moving: the sting that opens a video, tops a reel or closes an ad. Cut once and used everywhere, so the brand arrives the same way every time.

Website hero video

The film at the top of a page — the first thing anyone sees, shot and graded for the web rather than a stock clip behind your headline.

Motion scrub films

Film that plays as the visitor scrolls — the page drives the footage frame by frame instead of a loop running in the background. Shot and cut for it, because a clip that was not planned this way falls apart when you scrub it.

Missed-call text-back

The moment a call goes unanswered, the caller gets a text from you. Most people book with whoever replies first, and this replies in seconds.

AI receptionist

Answers the phone in your business’s voice, takes the details, and books the job straight into the diary — nights, weekends, and while you are up a ladder.

AI voice agents

Beyond reception: calls made as well as answered — chasing a quote, confirming a booking, following up on a job.

Your industry's own add-ons

Not a generic list everyone gets. The add-ons that come with your plan are the ones built for your industry, and the others in that set can be added at any point without rebuilding anything.

Setup

A one-off fee for the build itself, paid before work starts. It is never waived and never discounted — what changes between plans is what gets built, not what building it costs.

Care

The monthly fee that keeps it all running: hosting, security, monitoring, the Desk, the automations, and the changes you ask for. Cancel whenever you like — it is not a contract you are locked into.

Upgrade

Moving up later costs the difference, not the whole fee again — what you already paid for setup comes off the new one. So starting at Local is not a decision you pay for twice.

Extras

Add-ons attach to any plan and are priced individually on their own pages, so you pay for what you switch on and nothing you do not. None of them are folded into the two figures above, and none of them appear on a bill you did not agree to.

Local Premium

Designed around being found and booked nearby: your services, the areas you cover, the hours you keep, and every path on the site ending in a call, a quote or a booking. Premium to look at, and built to convert the person who searched for you ten minutes ago.

Brand Premium

Everything in Local Premium, art-directed. Built to look like the market leader in your category rather than a business in it — cinematic movement through the pages, a section refreshed every month, and design decisions made for the brand rather than from a layout.

Elite Flagship

Designed from nothing, for a name people already recognise. No shared structure with the tiers below it: the site is drawn around your story, with a filmed brand piece, full art direction and a senior team on it every month.

PoshLayer™ Pages

Write and publish pages on your own site yourself — a new service, an offer, another location — without waiting for anyone or paying for the change.

PoshLayer™ Pages

Write and publish pages on your own site yourself — a new service, an offer, another location — without waiting for anyone or paying for the change.

PoshLayer™ Desk Requests

When you would rather not do it yourself: describe the change in the Desk and we make it. You can see where it sits in the queue instead of wondering whether it was picked up.

PoshLayer™ Pages

Write and publish pages on your own site yourself — a new service, an offer, another location — without waiting for anyone or paying for the change.

PoshLayer™ Desk Priority Requests

The same as Desk Requests, except your work goes to the front of the queue — ahead of every other plan, every time.

Self-serve

The Studio is yours to use as you like — nobody is standing over it, and nothing is waiting on us.

Guided

We show you how to get the most out of the Studio for your brand — the angles that work in your trade, what to post and when, and how to make a week of it in minutes rather than an evening.

Guided

We show you how to get the most out of the Studio for your brand — the angles that work in your trade, what to post and when, and how to make a week of it in minutes rather than an evening.

Art-directed

A step past guided. Each month we set the direction — the look, the angles and what is worth making — then review what you made and correct it. You still make it; it just never drifts off-brand.

PoshLayer™ Pages

Change it yourself: add a service, an area or an offer in Pages and it is live in minutes — no request, no wait, no fee.

PoshLayer™ Pages

Change it yourself: add a service, an area or an offer in Pages and it is live in minutes — no request, no wait, no fee.

PoshLayer™ Pages

Change it yourself: add a service, an area or an offer in Pages and it is live in minutes — no request, no wait, no fee.

Monthly updates

On top of Pages: a pass every month — new pages where the searches justify them, the existing ones kept current — so it never falls behind while you are busy running the place.